When Can There Be Too Much Truth in Advertising?
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
I’m a strategist with over 15 years experience in creative agencies, media agencies and consultancies. I’m experienced at brand strategy and creation, creative and campaign strategy, media and communications planning, market research and audience development, as well as applied technology and innovation.
As advertisers increasingly know more about consumers than they do about themselves, are we facing a rising risk of being 'too right'? ...
There are lots of things I wish I had known when I began as a strategist, but here are the 6 biggest lessons...
AI looms over every industry, but for strategists in marketing it poses a unique opportunity, not just a threat. ...
Top down culture doesn't seemingly exist anymore - giving way to a collection of fandoms and subcultures brands must consider. ...
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